Best services for company monitoring in social networks

Businesses try, they create special channels for working with customers: a hotline, forms on the website, chatbots. A dissatisfied customer/user goes somewhere else with a problem. For example, in social networks - it is more convenient for him there. Perhaps his post will go unnoticed. Or vice versa - it will gain a lot of reposts, comments and likes, and cause people's anger. In this case, silence may cost the company dearly.

Medialogy

"Medialogy" is an automatic system for monitoring and analysing media and social media.

Language: Russian.

Functionality:

Search through 900 million sources, including LiveJournal, Instagram, messengers, media and many other resources;

automatic detection of the tone of messages, the most interesting infoprovodov and influential authors;

an anti-spam module that eliminates irrelevant messages, and a linguistic module that finds all brand mentions;

collection of additional information on audience, engagement and other important marketing and PR metrics;

data visualisation and easy uploading of reports (including the ability to export author IDs, for example, to set up targeted advertising).

The cheapest tariff is Economy. For agencies the subscription will cost 20% more. The tariffs listed on the website are valid when purchasing an annual subscription. To familiarise yourself with the service, you don't need to register, but just watch the demo version, which fully replicates the functions of the service.

Agorapulse

Agorapulse is a foreign platform for full-fledged marketing in social networks: planning posts, page administration, monitoring mentions, competitor analysis.

Language: English.

Toolkit:

delayed posting on Instagram, Twitter, LinkedIn, Google+, Instagram, YouTube;

teamwork with SMM: several access levels, tracking the actions of each employee;

internal CRM for audience segmentation: customers, critics, brand ambassadors;

statistics and analytics, reporting on key indicators: subscribers, engagement, clicks, etc;

management of messages in Instagram and Facebook, spam control;

control of your own accounts and tracking of mentions on other people's pages (by keywords, hashtags, links);

visual reports and export to PDF, PPT, CSV.

The tariff that includes brand mention monitoring costs $79 per month if you pay for a year; if you pay for a month, it's $99. For those who want to try it first, the Agorapulse team provides a trial period that lasts 15 days.

BA Express

BA Express from Brand Analytics is a social media mention monitoring system. It is suitable for companies with up to 1,000 mentions per month. Unlike its "big brother" Brand Analytics, the interface of BA Express is simplified and intuitive.

Language: Russian.

Features:

Tracking mentions in Russian, Kazakh, Ukrainian, Belarusian, Moldovan (Romanian), Uzbek and Tatar;

tracking mentions on Instagram, Facebook, Youtube, TikTok, Twitter; in blogs, forums, marketplaces, review sites, Telegram channels and Google maps, online media;

all you need to do is enter your e-mail address and search query, and notifications about mentions will start coming to your e-mail.

IQ Buzz

IQBuzz is a system for monitoring social networks, blogs, forums and media. It can be used for reputation management, competitor analysis and advertising campaign efficiency, target audience research.

Language: Russian.

Functions:

search for reviews, trends, opinion leaders across 10,000+ sources, including LiveJournal, Instagram, Facebook, Twitter;

automatic tone detection and its personal customisation;

collection of statistics (audience gender, age, etc.), tracking of KPIs (reach, engagement, etc.);

uploading reports to Excel and Word;

team work with differentiation of access rights;

tagging of tasks, authors, documents;

integration with CRM, possibility to work via API;

free retrospective up to 10 years.

Tariffs for IQBuzz cost differently. There is a free trial period of 7 days.

Mention

Mention is a platform for social networks and media monitoring, competitive analysis, influencer marketing, crisis and PR management.

Language: English.

Functionality:

Tracking brand mentions in a billion sources (social networks, forums, blogs, etc.);

replies to comments on Twitter, Facebook and Instagram directly through the Mention interface;

teamwork with task delegation and access differentiation;

publishing posts to Facebook, Instagram, Twitter and LinkedIn from Mention;

automatic reporting, access to API, integration with CRM;

there are mobile applications for iOS and Android.

The monthly cost to use the service is from $25. Before you pay, you can take advantage of a two-week trial period, which is limited to one user, 1,000 mentions, and three connected social media accounts.

SemanticForce

SemanticForce is a domestic system for real-time monitoring and online media.

Language: Russian.

Features:
search for brand mentions and reviews on Twitter, FB, YouTube, Google+;

monitoring photo and video captions in Instagram, analysing hashtags;

monitoring of review sites, forums, HR portals, online shops;

filtering by language, geography, tone and other parameters;

automatic rubrication and object tonality;

e-mail alerts, report upload to PDF/RTF/CSV;

there is an API and integration with Google Analytics.

There is no cost to use the service on the site, but according to startpack.ru it starts at $250 per month. There's a free 14-day trial period, which requires filling out an application to access.

StarComment

StarComment is a tool for monitoring social networks and themed sites. It is suitable for finding leads, tracking comments and reviews, analysing competitors.

Language: Russian.

Features:

search for mentions in social networks and other popular resources: Facebook, Twitter, Instagram, YouTube, YouTube, Reddit, Medium, TikTok, Playmarket;

search for mentions on review sites: Flamp, TripAdvisor, Trustpilot, Indeed, Yelp, Amazon and others;

notifications of new posts to e-mail, Telegram and Slack;

filtering by keywords, geography, links and other parameters;

uploading social network user IDs for targeting;

teamwork with access differentiation;

ability to reply to comments in VKontakte, Facebook, Twitter and Instagram directly from the service;

integration with AMOCRM.

There is a free test period of 5 days, which is limited to two monitoring tasks.

Free Search from TalkWalker

Talkwalker is a powerful foreign platform for reputation management, PR, opinion leader search. For quick monitoring of brand mentions you can use the free service Free Search.

Language: English.

Free Search features:

search for mentions across social networks: Facebook, Twitter, Google+, Google Play, Twitch, YouTube, Foursquare, Pinterest, as well as websites and blogs;

breakdown of mentions by different indicators: demographics, geography, devices, etc..;

automatic detection of the tone of mentions;

automatic detection of similar topics and mentions;

visual reports and export to PPT, PDF, XLS, CSV.

Free Search is a free service. An annual subscription to the main service starts at $9,000. It has a free demo version. To get it, you need to fill out an application form and wait for a message from a specialist.

YouScan

YouScan is a system for monitoring and analysing social networks and online media. Designed for reputation management, operational user support, marketing and research.

Language: Russian.

Features:

scanning of 500 thousand popular resources: social networks, review sites, blogs, forums, online publications;

photo analytics (logos, objects, activity and demographic information on images);

automatic tone detection with 90% accuracy;

spam filtering;

adding any social media sources for monitoring;

automatic identification of trends, opinion leaders and most important sites;

report export, API access, 24/7 technical support;

no limits on the amount of collected and stored data.

Minter

Minter is a service for tracking statistics and account mentions, most suitable for Instagram, Facebook and Twitter.

Language: English.

Functions:

detailed analytics of accounts and posts on Instagram, Facebook, Twitter;

tracking mentions of your account in posts and user stories;

visual reports and export to Excel and PDF;

the ability to send automatic regular reports to your email;

determination of the best time for publications, taking into account engagement, maximum presence of subscribers online;

possibility to integrate the service with Slack;

the ability to work in a team.

Keyhole Social Listening

Keyhole Social Listening is a service for online monitoring of brand mentions.

Language: English.

Opportunities:

search for mentions on forums, blogs, news sites;

search in social networks: Instagram, Twitter, YouTube;

breakdown and analytics of mentions by various parameters: demographics, geography, device, etc..;

tracking of posts with mentions from Influencers;

automatic detection of the tone of mentions;

clear visual reports, possibility of their customisation and export to XLS, PDF;

teamwork.

Rival IQ

Rival IQ is a tool for analysing Instagram and Twitter accounts and mentions.

Language: English.

Toolkit:

Ability to track mentions on Instagram and Twitter;

categorisation of mentions by reach and engagement;

automatic detection of reach and tone of mentions;

export of reports in PNG, PDF, PPT;

possibility to send reports to mail on a regular basis;

full-fledged analytics of Facebook, Instagram, Twitter, YouTube accounts;

teamwork.

The service costs from $199 per month. If you pay for a year at once, there is a discount: the initial tariff will cost $169 per month. Rival IQ has a free trial period that lasts 2 weeks.

Sprout Social Listening
Sprout Social is a foreign platform for SMM-promotion, social media management. Listening from Sprout Social is the most suitable for searching and analysing brand mentions.

Language: English.

Features:

search for mentions on Facebook, Instagram, Twitter, Tumblr, Reddit, YouTube, as well as on websites;setting up filtering of mentions by geography and other parameters;teamwork.In AVSEO's selection of 13 services for reputation management through monitoring social networks, media, forums, blogs and other resources.This article will be useful for entrepreneurs, managers, marketers, PR specialists, SMM-specialists and technical support staff.