OFFLINE SEMINAR | DIGITAL MARKETING 1.0

How small and medium-sized businesses can effectively promote themselves through organic and paid traffic channels OFFLINE SEMINAR
ON DIGITAL MARKETING 1.0

Seminar Speakers

Artur Strunhar

Candidate of Social Communications, PhD in Philosophy, owner and SEO of the marketing company AVSEO. Over 8 years of experience in marketing. Personal advisor and coordinator for businesses in the field of digital marketing.

Olena Rozhik

Content marketer with 6 years of experience, clients include Aroma Kava, Sushi Master, Philadelphia, Hotline, Novyi ZIR. Leads a team of 15+ people. Has completed over 100 projects in social media.

Vyacheslav Permyakov

Facebook & Instagram Ads marketer. Has completed over 150 projects in the markets of Ukraine, Europe, the USA, and the Middle East. Generated more than $3,000,000 in profit for clients through paid traffic channels.

Sviatoslav Hanushchak

Instagram specialist. Opened 3 establishments from scratch, worked with over 15 niches, generated $10,000 in sales from a single post for a client. Manages a team of 10 people. Clients include: Auto School on Podillia, Transport_lukro, AutoPride, Dly se Be, Easy Cars Import, Anima.

Schedule

08:30 — 09:00
Coffee Break
Start your morning with delicious coffee and pastries

09:00 — 09:20
Greetings and Introductions with the Speakers

09:20 — 11:00
Speaker: Artur Strungar
Basics of Digital Marketing

• Marketing tools
• Structure and interaction of digital processes
• Analytics and audits: how they help you be number one
• Common mistakes and correct solutions in process management
• Business case analysis and practical insights
  Q&A Session

11:00 — 11:30
Coffee Break
Refresh with tasty coffee and pastries, network with other participants, and prepare for the next session

11:30 — 12:50
Speaker: Olena Rozhik
How to Sell Anything via TikTok: The Viral Content Formula

• How TikTok promotes small and medium-sized businesses
• Platform algorithms: how to understand and leverage them
• Content formats that work in 2025
• Case studies of well-known brands and practical tips

12:50 — 14:00
Lunch Break
Enjoy a delicious meal at Sky Loft by RIXWELL hotel, with tables set in the restaurant to relax, discuss impressions, and make new useful contacts

14:00 — 15:30
Speaker: Sviatoslav Hanushchak
How to Build an SMM Team in Your Business

• How to assemble a team without chaos, burnout, or the "I control everything myself" mindset
• Roles in an SMM team: content creator, designer, marketer, targetologist, SMM specialist — who do you need?
• Key knowledge for making Instagram profitable and common mistakes 99% of businesses make

15:30 — 16:00
Coffee Break
Join us for aromatic coffee and light snacks

16:00 — 17:30
Speaker: Vyacheslav Permyakov
How small businesses with limited advertising budgets can effectively promote through targeting and become profitable from the first months

• Why most fail during initial attempts at paid traffic promotion
• How to promote with small budgets, compete with large aggregators, and stand out among 90% of competitors — fundamentals and main trends for effective targeting
• How to find and hire a quality targetologist and manage their work

17:30 — 18:00
Final Q&A and discussion with the speakers. Gift presentation from partners.
Seminar conclusion