Advertising in 3 days

The actions that will later result in a purchase will not happen by themselves. This requires well-coordinated step-by-step actions to launch and set up advertising, as well as the creation of an SMM strategy.

According to statistics for 2016, about 30% of the world's population, which is 2.172 billion people, have pages in social networks. And not just one. On them, the average user spends from 1.5 hours to 2.5 per day. Given that only half of the world's population has access to the Internet - this statistic speaks volumes. Promotion in social networks - an important indicator of authority and accessibility today. World-renowned companies from completely different industries have pages and groups, thus creating an accessible marketing platform.

Achieving business goals with SMM

SMM-marketing is a modern effective business tool. With its help you can: 

• attract targeted traffic to the site;
• increase conversion rate;
• expand the client base and the number of repeat targeted referrals;
• increase the authority and brand recognition;
• maintain audience interest;
• create a focus group;
• conduct consumer and market marketing analyses;
• expand the territory of engagement;
• organise customer feedback.

And this is not a complete list of opportunities that smm-optimisation makes available for almost all areas of business. Another undeniable plus is the low cost of attracting customers. Investing money in promoting your business in social networks, you will notice the first results in just a few weeks. 

Google Ads 

Google Ads advertising is a quick way to get customers from the web. With the help of properly set up adverts, the site gets to the top for specific key queries. The basis of any business is sales. Let's imagine that you own an online shop of sports and travel equipment and have a large number of products in the assortment, including travel bags. And the same person from the example above at the request "buy travelling bag Kiev" opens your site and makes a purchase. Agree, not bad!

Creating Discovery Video advertising campaigns 

We recommend creating separate campaigns for each type of targeting. And in each campaign create a separate group for In-Stream and Discovery ads. This will allow you to manage the whole advertising campaign more flexibly. You will be able to limit the daily budget of each of them, reallocate budgets from campaigns that work poorly to campaigns that work well, but are under budget. And also make performance slices for each type of targeting. 

In the end, you should have 6 campaigns created with each targeting type and In-Stream and Discovery ad groups in each:

• Interests Reach
• Audience interests of interested users
• By keywords
• By location
• By video ad topics
• Remarketing

A full range of targeting will maximise the reach of your target audience. While different types of targeting work with varying effectiveness, none of them should be ignored when creating ad campaigns. 

Attract more customers through advertising in a matter of days with AVSEO!