Contextual advertising

Contextual advertising is a tool that allows you to attract the most interested in your product or service audience in the right territory and at the right time. This allows it to be called a sales generator. It is important not only to switch on or set up contextual advertising, but also to manage it competently, which is what we do. 

How do we work at AVSEO?

When starting any project, you need to study it from the inside. It is necessary to carry out a complete traffic analysis, compile a semantic kernel, analyse the advantages of the company and its competitors and make a potentially profitable client offer. To achieve maximum conversion is possible even at the lowest cost, if you follow effective practices and modern trends. Three to five working days, and your contextual advertising conquers search engines! Of course, everything depends on the time of coordination of the launch with the client and the volume. 

Further it is mandatory to monitor the work of your advertising campaign to analyse the arrival of traffic and the potential effectiveness of advertising, your marketing campaign should go hand in hand with website analytics. With this work, you can always change your strategy based on performance metrics. Do not forget that without working with the sales department, in order to optimise profitability and monitor financial performance, also nowhere, because this is how reporting is formed. 

The world of contextual advertising is constantly expanding and changing, so the toolkit of advertisers can also undergo significant changes. Search advertising, advertising in networks will allow any potential client to learn about you. Isn't that the magic of the worldwide digital web.

We don't leave things halfway, and the campaigns we run are audited and adjusted until they reach a stable level. Why do I need regular auditing of campaigns? To make the necessary adjustments in time for its effective work. One-time adjustment of contextual advertising - it's like letting a ship without a crew in free sailing. In this case, the ship is unlikely to reach the desired goal. AVSEO team will be happy to tell your potential clients about you and escort you to the top of the search results. 

The main types of advertising campaigns in Yandex.Direct and Google Ads:

• Search Advertising. Advertising in the search results of Yandex or Google.
• Campaigns in the Yandex Advertising Network or Google Ads contextual media network. Ads on websites, applications and other resources of advertising system partners.
• Smart banners in Yandex.Direct. These are adverts with dynamic content, which is formed taking into account the user's interests on the basis of feed (a file that contains information about the product range).
• Google Shopping Campaigns. The format is suitable for e-commerce and allows you to advertise goods in the form of attractive cards with an image and price.
• Advertising of mobile applications in Yandex.Direct and universal campaigns for mobile applications in Google Ads.
• Banner on Yandex search. Shown to the right of the search results in Yandex, but not in the form of standard text adverts, but in the form of a beautiful image.
• Video Ads. Interactive advertising in video format. If you start advertising in Google Ads, you can choose YouTube as a platform.