Website audit

Website audit is a key stage in the development of any online project. It is aimed at analysing and evaluating various aspects of the website in order to identify potential problems and determine ways to solve them. A professional audit carried out by the SEO-Evolution team includes a thorough analysis of the competitive environment in search, checking the technical aspects of the site, evaluating its usability, auditing the link mass, analysing the content, and forming the semantic core.

When you order an audit from us, you will receive not only a detailed report on the state of your website, but also comprehensive recommendations on how to improve its performance and efficiency. We guarantee a high-quality analysis of your resource using advanced techniques and tools, which will allow you to solve current problems faster and more efficiently and increase its effectiveness.

A website audit is not only a tool for identifying problems, but also a strategic tool for further development of your online business. Order an audit from the AVSEO team and ensure that your website meets the highest standards of quality and efficiency.

The audit is carried out to assess the volume and competitiveness of the niche within which the site will be promoted, as well as to analyse the site for its readiness for promotion and to identify errors made in the process of working on the site in order to correct them. Audit is needed to increase the position of the site in the output, improve usability, content, etc.

This will make it possible to avoid many problems associated with the promotion of the site. Timely obtaining information about the state of the resource and in time to make corrections, you can increase the attendance of the site, its popularity and position in the search engine. After work to improve the site, it will become more attractive to potential customers and will begin to bring more profit.

Analysis includes:

• identifying the compliance of the site with the recommendations of search engines,
• search for possible errors in the work of the site,
• study of software implementation,
• analysing the structure of the site,
• check for compliance with key queries.

The site, which claims to top positions in the search engines, should be convenient for: 

• search engines,
• selected target audience,
• end users who have already come to your site.

Let's present the main types of audit with a description of their capabilities and performance.

TECHNICAL AUDIT 

The main task of a technical audit is to check the technical and software capabilities of your website.

This type of analytics will help to identify code errors that prevent search engine robots from processing information from the site.

SEARCH SEO-AUDIT

The readiness of the Internet resource for search engine optimisation and the current authority of the site for search engines reveals SEO-audit. It will allow you to assess the effectiveness of previous work on the site, to make a plan of specific actions and predict their effectiveness.

MARKETING AUDIT

The competitiveness of your site will be assessed by specialists with knowledge not only in IT, but also in the field of advertising. The main trend of the modern advertising industry - its movement to the Internet market, and this must be taken into account when promoting the site. The site should be easily found by the requests of the audience interested in your products and services. Compliance of your site to the expectations of potential customers, as well as your competitiveness in the online market - the area of marketing audit. 

COMPREHENSIVE AUDIT

Comprehensive audit implies a professional analysis of all components of the site, from the speed of loading pages and their technical reliability, to the compliance of the colour scheme of the company logo to its location relative to the order basket. In other words, there can be no "unimportant" little things in an effective business. 

You need an audit to increase conversion, increase natural traffic, support the position of the resource in the search engine. Disclosure of the commercial potential of any site is impossible without a competent audit. 

Site audit helps in the formation of the overall strategy of the resource and indicates the directions for further steps to improve. Look to the future and go to it together with AVSEO.