Setting up analytics

We offer the best analytics connectivity solutions that will allow you to measure and optimise your website's performance across different channels. Regardless of the size of your project - whether it's a new one-page website, a large online store or an information portal - we will provide an individual approach to each client to accurately define goals and KPIs to achieve the best possible result.

We will set up analytics of any complexity: for online stores, we will install an e-commerce module to track sales performance across different traffic channels and product categories; for information portals, we will set up tracking of subscription forms, scroll depth, and time spent reading articles; for beginners, we will track leads such as calls and inquiry forms.

We'll also audit the analytics you've already been using and optimise them. Our services also include connecting additional services such as Facebook Pixel and HotJar to run ads and improve your website. We will also ensure that conversions between multiple domains are tracked correctly within the same analytics.


Installing and configuring web analytics systems

Any analytics task starts with the collection of primary data. When it comes to commercial or informational websites and their effectiveness, you need statistics about its traffic and how users interact with it.

Web analytics systems help to obtain and process data.

What exactly can be learnt with their help after setting up?

1. The number of users who visited the site for any selected period of time, starting from the date of code installation.

2. Information about the sources of traffic: hits from search, search engine ratio, advertising hits, hits from social networks, e-mail newsletters, direct hits.

3. Data about visitors: gender, age, geography, interests, devices from which visitors come to the site more often, search phrases that visitors use to get to the site.

4. Information about visitors' interaction with the site: number of pages viewed, time spent on the project, frequency of visits. 

5. Information about the commission of users predetermined target actions: viewing a given page, filling out an online form, downloading a price list, and so on.

And a number of other summaries.

There are a lot of different web analytics systems, both paid and free, but the most popular and in demand on the market are two - Yandex.Metrica and Google Analytics. 

Need to set up Google Analytics and Yandex.Metrica statistics counters? Not sure about the reliability and accuracy of the collected information? AVSEO specialists are always happy to help with setting up and managing SEO and contextual advertising campaigns.