Google Ads search

Google search advertising: the key to your business success

Do you dream of your website being at the top of Google search results?

Contact AVSEO, your reliable partner in the world of contextual advertising! 

We will help you: 

• Attract your target audience to your website with relevant ads.
• Increase conversions and sales.
• Increase your brand awareness.

Why AVSEO? 

• Experience: 10 years in the contextual advertising market.
• Expertise: a team of certified Google Ads specialists.
• Results: we guarantee an increase in traffic and sales.
• Transparency: you will always know what you are paying for.

What is included in our service: 

• Analysis of your business and goals.
• Development of an effective advertising strategy.
• Creation and setup of advertising campaigns in Google Ads.
• Continuous monitoring of results and optimisation of campaigns.

We offer a wide range of contextual advertising services: 

• Search advertising: shows your ads to users who are looking for products or services similar to yours.
• Display advertising: shows your adverts on millions of websites and Google apps.
• Video ads: shows your video ads on YouTube and other websites.
• Remarketing: Reminds users of your website who have already visited it.

With AVSEO, you can count on: 

• An individual approach to your business.
• High-quality service.
• Achievement of your goals.

Contact us now to get a free consultation!

AVSEO is your guide to success on Google!

How search advertising solves the problems of brands

Search network ads are the basic tool of contextual advertising. These ads are shown in search results above or below Google search results. According to Mediascope, Google leads in terms of audience reach. 

How it works

• A user enters a query in a search: for example, they want to buy a smartphone or book an appointment at the nearest hairdresser.
• Advertisers' ads that match the query are shown on the user's computer or mobile device.
• The company pays only for results - clicks on the website or clicks on the phone number listed in the advert.

Search advertising remains one of the most sought-after marketing tools in the world: in 2019, spending on it accounted for half of the advertisers' budget spent on digital marketing. According to ACAR and IAB, the share of ads in search grew by 25% in 2019. 

Advertising in search can solve two main tasks of a business: sales and customer engagement (performance) or brand support (image).

Performance is primarily about driving sales.

Image tasks are about building brand knowledge. 

Performance is when a business needs to increase sales or applications/subscriptions, depending on its specifics. According to Google research, search is the most effective channel for increasing ROI.

The first step is selecting the best keywords that users use to find products on search engines. If a person wants to buy a refrigerator, they enter the words "refrigerator cheap", "refrigerator best brands", "refrigerator ratings" and "refrigerator with warranty". These are the ones the advertiser needs to put into his campaign for the audience to see his ad. 

Important: keywords work with an already established demand. Therefore, they usually include the names of products, brands, manufacturers and purchase wishes. The better the words are chosen, the higher the conversion rate (calls, app downloads, purchases or registrations).

Image objectives are set if you want to introduce the brand to as many people as possible or motivate them to choose a specific product among a category of goods. Despite the numerous debates about whether search advertising affects the image, studies prove - the appearance of advertising on the first position in the output increases the recognisability and memorability of the company.

With such a task, there are two main ways: 

• Targeting on branded questions (with the indication of the company). This method is relevant when the brand is known in the market and its main goal is to draw the attention of users to its advantages. In this case, it is worth specifying the product's UTP in the advertisement - so the audience will find it easier to understand why it is necessary to make a choice in favour of this product.
• Targeting general queries. This method is relevant if you need to acquaint the audience with your company / draw attention to your products. Targeting is set either by social demographic and interests, or on those users who have recently searched for the product in a search (i.e. were definitely interested in it).

You can also target users who are interested in a related topic. Then a person who is looking for "how to clean a sofa" will see an advert for cleaning products in the search, and a person interested in cars - an advert for car dealerships.

Discover the limitless possibilities of promotion with AVSEO!