SEO School: website promotion courses

HOW WILL WE LEAD YOU TO SUCCESS?

Our goal during the course is to prepare you as much as possible for a full-fledged job in the professional market with a salary level from $1000. Leading specialists of AVSEO company launch a comprehensive course on SEO, search engine promotion, development and promotion of business on the web.

Familiar with the bitter experiences of some of our clients, we decided it was high time to generate search engine promotion professionals who will get rid of the ingrained misconceptions and useless techniques in the world of search engine optimisation. We are not only ready to give you all the actual effective methods and seo-tools, we will be happy to make you a full-fledged certified specialist, increasing your profits not in percentages, but several times.

What you will learn:

Develop a promotion strategy

Identify potential and growth points, make forecasts, create a work plan and a list of implementation hypotheses. A properly and optimally constructed plan of promotion and promotion of the site provides an opportunity not only to set specific objectives, but also in the process to identify potential points of growth. To properly establish yourself in front of your interested clients, you should open their eyes to the opportunities that you can qualitatively provide them by taking the course. We are not interested in empty theory, we teach applied practice: all the knowledge you gain during the course will help you in your work with customers. 

Deeply work out semantics for a page, section, project as a whole, make a matrix of groups-queries-urls. Having acquainted the client with the weak points of his brainchild, and accurately outlining the factors on which emphasis will be placed in the process of work, you will allow the customer to clearly understand the essence and the effect that will bring optimisation. By researching or creating a potential core of the development of the site, or even the whole project, you will give the opportunity to develop the site in search engines automatically.

Understand the algorithm for implementing improvements

Prioritise technical errors and the order of implementation, control the list of tasks and hypotheses, draw up technical tasks. Keep the process under control and always have your hand on the pulse of the project. You are the admiral of the ship called SEO. You should always have enough analytical knowledge to avoid facing the iceberg of a ban from Google or low trust rank from search engines.

Optimise different types of pages 

Customise seo-data, content and linking templates. Manually work out templates for optimising generic and valuable pages. Being on the inside, on the technical side of SEO, and not getting lost in the multitude of possible variables and parameters is still a challenge. Many companies neglect this "background", but it is the heart of the whole process, and in no case it should not be left unattended. Optimisation of the site for search engines before its promotion - this is the main and most important moment. Since the promotion of the site with the purchase of external links without optimisation will have no effect, and in some cases, even on the contrary, can harm the site and reduce its attendance. How to do internal optimisation of the site, and how to check whether your existing site is optimised - all this will be clearly demonstrated by SEO gurus in your classes.

Create visual SEO reports 

Build a dashboard of key SEO metrics in Google Data Studio and analyse performance metrics. Website promotion reports are the only essentially contractor control tool for your customer. With its help you can evaluate the quality of work, study the dynamics of growth, understand conversion to sales, learn about ongoing work. Yes, yes, all this can be found in a good professional report. But in fact, 80% of reports on site promotion are confusing, scrappy and have little to do with the real state of affairs.

Form a team and lead the process 

Delegate tasks and monitor their completion, coordinate site improvements, lead SEO optimisation and get results. You will be the alpha and omega of the whole process, so you should be ready for a serious challenge. Any team needs a skilled leader. We understand even the basics of administration and working with our own projects. Skills of teamwork will be required to achieve a good and good company result. Search engine optimisation is first and foremost about people and for people.

Linkbuilding 

Evaluation of links, types and effectiveness of their influence on positions, complex work with resources. Link promotion is the basis of quality and sustainable results. It is it allows you to locate the search engines and provide relevant, voluminous and constant traffic. Every more or less qualified seo-specialist will confidently say that backlinks to the site is simply necessary if you want to get to the top of the rendition and fend off new customers. A website's position is still very much influenced by content and backlinks. Therefore, you cannot ignore linkbuilding under any circumstances.

Competitor Analysis 

We will teach you how to analyse competitors in Ahrefs, you will get the latest and most reliable data about your site and competitors' sites, as well as queries for which you want to enter the top 10 Google. As popular wisdom says: it is better to learn from other people's mistakes. Moreover, not only mistakes, but also successes of potential competitors can suggest a vector of work with your own site. We have access to paid analytics tools that are honoured in the circles of advanced SEO. And all this variety we will help you master in one course. Without unnecessary water and with a focus on results!

How long is the course?

Each course lasts 10 sessions - 3 times a week, (depending on holidays and weekends).

If you are tired of ignorance in the field of search engine optimisation, AVSEO company is opening a course on SEO, which includes the most important aspects of website optimisation, which is the cornerstone of any internet promotion and promotion on the web. Our highly qualified specialists are ready to open the doors to the world of modern SEO so that potential clients will find you and come to you.

We learn from the past and create the present for the sake of your successful future!