Banner adverts

Online banner advertising is a strategic tool for attracting the attention of the audience and encouraging them to visit a website. This type of advertising can take many forms and is used on both websites and mobile applications. For example, ads can be static or dynamic, depending on the technology used, such as HTML5 or AMPHTML.

The main advantages of banner advertising are its ability to increase brand awareness, attract a wide audience, and have flexible settings. However, there are also disadvantages, such as a high probability of budget drainage due to incorrect settings and the appearance of untargeted clicks. 

To maximise the effectiveness of banner advertising, it is important to take into account various indicators, such as impressions, reach, CTR, conversions, and others. In addition, placing banners on relevant websites with a high share of the target audience can significantly increase the effectiveness of the campaign. 

As for the cost of banner advertising, it is calculated individually depending on various factors, such as the placement platform, business area and region of promotion.

There are two common misconceptions about media (banner) advertising:

1. The only result of running a media advert is to drain your budget.
2. All you have to do is run a media advert and your brand's popularity with your target audience will automatically increase.

Stereotypes about banner advertising 

1. Media advertising - a drain on the budget 

This opinion is often held by those who once launched media advertising, did not get the result and decided not to touch it anymore.

Edison, before creating a suitable for mass production of the lamp, conducted several thousand experiments. Media advertising doesn't require as much diligence, but there are still many factors that affect the performance of a campaign. 

There is always the possibility that you have taken into account something incorrectly, and everything will go wrong. Sometimes you can not get the result from the second or even the third attempt. 

2. banner advertising - everywhere 

This stereotype is an echo of the era of the formation of the Internet. Many people still have such pictures in their memory:

Since those ancient times, banner advertising, although not completely got rid of intrusiveness, but became much smarter. 

Today, in the hands of specialists a lot of tools with which you can show advertising to the audience that needs a client, and where he wants it. 

Naturally, with more sophisticated tools, the chance of making a mistake has increased.

For example, forgetting to set the frequency of display in the settings of the CMC campaign of Google Ads, we can become a cause of paranoia in the user, who is followed everywhere by our banner.

3. banner blindness 

Many people believe that users are so used to banners on websites that they pay absolutely no attention to them. Accordingly, there is no point in launching a media campaign, as no one will come anyway. And certainly users who come from media advertising will not do anything necessary on the site.

We pay little or no attention to what seems insignificant to our minds (that we are not aware of). If you hit the right message to the target audience, for whom the proposed problem and its solution are relevant at the moment - rest assured, users interested in your proposal will come to the site.

Banner advertising is a great tool to make yourself known, tell about your news (new services, prices, promotions). But, as already mentioned, you need to take into account quite a few factors, so that everything turned out as intended. Otherwise, discounts for service in the service station can be shown to those who do not have a car. AVSEO's professional team can enable your business to target directly at potential customers and get the maximum influx of customers.