YouTube and promotion

With taking their business to the internet, entrepreneurs directly need to promote it. But not only in the search position, but also on media platforms.

2 billion users per month. A billion hours of viewing time every day. 91 countries and 80 languages. More than one billion users. - YouTube stats. And where there's an audience, there's business.

Nowadays people can't be surprised by much, much less get them interested in buying your product/service. YouTube comes to your aid with huge opportunities in terms of creativity and ways to express the main idea of the product.

For success and popularity of your YouTube channel you need to take into account SEO optimisation factors and AVSEO offers you solutions to these issues:

- Title. The titles of the videos are invented with the maximum number of variations of keys, that is, when creating a lot of variants with direct, morphological and diluted occurrences are taken into account, while taking into account the keys of different frequency and competition. The main emphasis has always been on medium-frequency queries.

- Description. In order to create a description for the video, we additionally worked out the semantic kernel for more specific topics of each video.

We created a description according to the scheme:

paragraph-introduction, where it says what the video is about;

links to the company's websites;

the main part, which gave a little more information related to the video;

additional links for further reading.

- Tags. Tags help the algorithms understand what the video is about, and thanks to tags, the videos get into recommended (similar) videos. Once we started working with tags, traffic from the recommended section became much more stable and less dependent on adverts.

- Subtitles. If a video says something, there should be subtitles. Subtitle text affects ranking.

The results of SEO optimisation of your channel:

- Videos will appear in YouTube and Google search results, which will affect traffic and increase views from YouTube searches.

- Get a significant increase in conversions to your channel or video from Google searches.

So, we have sorted out that YouTube is an indispensable media platform to promote your product that should be in your SEO arsenal.