Google released a video about search advertising

Google employee Danny Sullivan announced the release of a new two-minute video, “How Ads Appear in Google Search.” In it, Google explains why and when ads appear in search, and how they are tagged.

If you search on Google for information on where companies may offer related services or products, you will most likely come across advertisements. This could be an advertisement for a florist down the street, your favorite non-profit organization, or a large retailer. If there are no useful ads for your search, you won't see them. Google's main goal is to provide you with relevant information that will help you find exactly what you are looking for.

The company has repeatedly stated that it clearly labels advertising in search and users can see the difference between advertising and organic results. And in a new video, Google once again tries to explain that the company is not misleading users.

Properly configured advertising will increase traffic and overall website performance. Google Ads is the golden grail for those who want to create contextual or search advertising. 

Google's SEO requirements are strict and constantly changing. Let's touch on some features of promotion on Google or important notes on internal website optimization: 

• review the code, removing everything unnecessary, work on the site map and configure Robot.txt;
• for this search engine, the most important thing is the uniqueness of the content and its volume, so first prepare a database of articles with copyright materials (focus on 100 pages) and only then post them;
• design the site page in accordance with the semantic markup, write down all the headings and do not forget about the meta tags in which you can write keys;
• An important point is internal linking, which can seriously weaken your position in case of errors or broken links. Just in case, conduct an SEO audit and pay attention to the display of 404 errors;
• You haven’t forgotten about compiling a semantic core, have you? Keywords should be naturally distributed throughout the text without creating spam - this is what Google dislikes most!

Having finished with internal optimization, we move on to the neutral side or what SEO specialists talk about only on the sidelines. Yes, SEO promotion does not always follow an honest path and sometimes not very legal ways of attracting people arise, such as cloaking or using doorways. Google is strict about such things, so regular checks and new algorithms deal harshly with violators. Temporary sanctions or a ban are a difficult to erase stain on the reputation of both SEO specialists and the resource owners themselves. 

Google’s logic pleases with its reinforced concrete: content is suitable if it is unique and has earned the approval of ordinary users. This is why purchasing links to promote a website can help in gaining positions, although not all SEO specialists encourage this path. So, what options for external optimization for promotion may be useful to you: 

1. Collect a list of resources where your content will find its readers - these can be thematic resources, forums and other platforms for discussions of the desired focus;
2. Website promotion in GooglePlus or why do you still underestimate networks? Of course, this social network is considered “dead” in our country, although for the English-speaking audience it is only inferior to Facebook and LinkidIn. Shares and likes with reviews and comments will help bring new traffic, which will definitely appear in positions in the future. By the way, smart SMM can not only “catch up” traffic, but also generally increase the popularity of a brand, increasing recognition and forming the right image;
3. Search engine promotion doesn't help - Google advertising comes to the rescue! You can’t do this without PPC specialists who will not only set up remarketing and context, but also calculate the budget, do precise targeting and also help you earn money quickly.

There are 2.3 million searches on Google every second, and most search results pages contain Google ads. Google Ads, paid for by businesses, can be an extremely effective way to drive relevant and qualified traffic to your website at times when people are searching for the types of products or services your company offers.

Google offers paid advertisements that appear in search results on google.com through Google Ads, or advertisements that appear on other websites through the Display Network and Google AdSense program.

At AVSEO courses we will tell and teach:

• understanding the types of advertising on Google Ads;
• calculating the pros and cons of each type;
• setting up advertising campaigns;
• control of the advertising budget.

And that's not all! Sign up for training with us at +380663849812.