Chto takoye Google Analytics? 27 / 5 000 Результаты перевода Перевод What is Google Analytics?
It’s not enough to create a website; you need to learn how to evaluate its effectiveness. Looking for a way to better understand your website's performance? Then this article is for you. Google Analytics (GA) is a powerful tool that can help you do this.
GA is a free service from Google. It allows you to create detailed statistics of website visitors. If you haven't used this data before, all you need to do is install the GA service and start tracking.
Google Analytics is a multifunctional program. Basic information is displayed on the “toolbar”. And detailed data for each indicator can be obtained in the form of reports. More than 80 types of such reports are available. But the question is, do you need all this information?
A large number of reports in itself will not change anything. What will change is the correct understanding of these data, and the ability to draw conclusions from them. Therefore, before measuring anything, you need to ask yourself a specific question. Understand what you want to achieve with this.
Maybe you want to know which search terms most often lead to visits to your website?
In what order do users view the site?
How long do they stay on it?
Which web pages are viewed more often than others?
How many visitors turn into actual customers?
How does Google Analytics collect data?
When you set up your GA account, Google will provide a short code snippet. It must be placed on every page of your site. This tracking code is triggered when a user opens a page in their browser. With its help, statistics will be collected on the Google server.
Although how this code works is beyond the scope of this article, this code is very important. Thanks to it, interaction between pages occurs. Thus, it becomes possible to obtain information about user behavior on your site.
It's worth noting that Google does not collect personal information about visitors - Google's policies prohibit this.
Since there is a lot of statistical data in Google Analytics, the service breaks it down by channel. Channels are grouped by different sources of information to give you an overview of how and where users are getting to your site.
The source is the last resource through which the user navigates to your site. This could be google.com, facebook.com and other sources. Google also defines source categories and organizes these categories into groups: organic search, direct, social, electronic, paid search, other advertising and display. It is much more convenient to collect statistics for each channel separately. You can create your own channels with your own sources and categories. But, in most cases, the default groups will be enough to get important metrics.
Landing Pages
A landing page in Google Analytics is the page that a user lands on after clicking on an ad or clicking in a search. Once you know the site's most popular landing pages, take a look at the metrics in GA. They will show what motivated users to stay on the site and what made them explore the site further.
The number of users who leave the site immediately after viewing the landing page is displayed in GA as the “bounce rate”. A high rejection rate is not a reason to worry. Rather, it’s a reason to dig deeper and figure out what’s wrong and what needs to be changed. For this, in fact, analytics is needed - to analyze and understand in which direction to move.
Audience
The audience overview page gives you a ton of information about who is visiting your site. From their interests and geographic details to whether they used a phone or a computer. You can determine the type of device from which you logged in (Windows, iOS, Android), brand (Apple, Samsung, Microsoft). And even a browser (Chrome, Safari, Firefox). This information can be very useful. In the future, it will help adapt the site to the needs of the same audience.
By the way, don't forget to filter traffic from your own IP address. If you don't do this, the statistics will show every visit from yourself or someone else in your organization.
The data needs to be looked at in comparison. For example, what was your website like a year ago? What are the analytical indicators now? Each business is individual, and each business has its own “seasonality”. If it is important to compare the analytical indicators of one site once a year, then once a month for another site. The main thing is to make sure that you are comparing things that are statistically similar. You may not know what you need to improve on yet, but the statistics will tell you where you are now.
Every day provides new opportunities, the main thing is not to miss them. Learn to use Google tools to benefit your business with AVSEO.
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