81% of consumers want to see a company's website before they buy a product or service.
Some people visit a particular website directly, perhaps through a link they saw on social media, an email marketing campaign or a blog post they read, but the majority, around 60%, start by typing keywords into a search engine.
If potential customers don't see your website through search terms or other marketing channels, you won't see much website traffic and you won't build your business.
There is little point in spending time building a website if you don't have a plan to promote it.
There are many metrics you can use to measure the success of your website, from bounce rate to traffic sources to keywords and conversion rates. Perhaps most important, however, is how much traffic you are getting. After all, if no one is visiting your website, the other metrics don't matter much.
Whether your website achieves an average, better or worse conversion rate depends on how well your website is promoted and whether you have a solid marketing strategy in place.
To properly promote a website you need the help of professionals. AVSEO experts can help you get to the top of the search results and improve the quality of your website.