Promotion tips from AVSEO

Internal optimization is a very important aspect when creating a website, which, unfortunately, not many people take into account when developing websites, and for many people it mostly means creating a new website, or large expenses for redesigning it or optimizing the site.

Internal optimization includes:

- site audit; 

- compilation of a semantic core;

- competitor analysis;

- anchor and internal links; 

- ranking factors.

Therefore, when creating a website, we recommend that you immediately think about its promotion, and therefore about internal optimization. 

The same applies to external optimization, which includes many stages.

Of these: analytics, link building, contextual advertising, etc.

It’s a great pleasure when you beat your competitors and at the same time the quality of website promotion is better than theirs. 

So, to summarize: 

- Analysis of competitors' websites will help improve and promote the site; 

- The site must have a competently composed semantic core that will not kill readability;

- The site must have high-quality, interesting and unique content, as well as a convenient and intuitive interface;

- The text must be correctly structured and formatted; you can use images, videos, tables, statistics, etc.; 

- Properly composed metadata will help move the site higher in search positions;

- Internal links provide convenient transitions around the site;

- External links on any trust resource contribute to promotion

SEO text analysis is a test for compliance with search engine requirements and, as a rule, evaluation in terms of readability.

It is designed to solve two main problems:

• Attract search traffic

Proper text optimization should lead to improved rankings in Yandex/Google and increased search traffic. And, of course, SEO analysis must protect you from falling under all sorts of filters.

• Help the user

Behavioral factors play an important role in SEO. To avoid many refusals, low browsing depth and minimal time on the site, you need to provide a high-quality response to the user’s request. And extra words, general phrases, repetitions, and the like make it difficult to convey information.

Review of the main indicators and tools for SEO text analysis.

Uniqueness

Shows dissimilarity from other texts on the Internet, measured as a percentage. The lower the uniqueness, the more fragments in the text that are already found somewhere.

Water content

Defined as the ratio of “insignificant” words (phraseological units, widespread expressions, common phrases, etc.) to the total number of words in the document. The higher the percentage of water content, the more words in the text that do not affect SEO and do not carry a special semantic load.

Spam/nausea 

Reflects “density,” that is, the number of repetitions of search queries or common words and phrases. The higher the indicator, the worse readability and the higher the risk of sanctions from search engines.

Does your site have problems that are turning off your visitors or preventing you from achieving SEO results?

Find out how to find and neutralize them in our simple site audit guide. 

A site audit is an analysis of your website to help find technical problems in its operation and improve performance for search engines and users.

The audit allows you to discover:

- problems with traffic growth in organic search;

- problems that deprive you of sales or conversions;

- reasons why visitors leave your site;

- technical errors. 

If you've never audited your site, now is probably the time to do it. Websites are complex machines that constantly have problems, and without regularly auditing your site, you are unlikely to know that these problems exist.

Conduct a full site analysis and find SEO errors on a specific page. 

Website analysis from AVSEO provides a unique opportunity to obtain comprehensive information regarding the entire domain and individual pages of the site. 

A comprehensive site review and audit is the first step towards successful SEO optimization. Website owners need to conduct an express analysis of their project on key SEO indicators in order to adjust their promotion strategy.