Who is a targetologist?

A targetologist is a person who sets up targeted advertising in search engines, social networks and advertising systems. 

The targetologist’s task is to set up advertising in such a way that it attracts the right audience.

The responsibilities of a targetologist include: 

The main responsibility of a targeting specialist is high-quality customization of advertising for a specific target audience to attract customers.

You will also need to strategize, create and manage advertising campaigns. If you are a beginner, we will help you with training.

A targetologist is a specialist who sets up and launches advertising on the Internet. Nowadays this is one of the most in-demand professions on the Internet. It appeared relatively recently, a lot is changing in it, so targetologists must constantly develop. 

Who is a targeting specialist and what does he do?

A targeting specialist is a specialist who sets up and runs advertising campaigns on social networks.

An advertising tool that a targetologist must be able to work with - VK Business, Facebook Ads Manager, myTarget, etc. The ability to work with contextual advertising in Yandex.Direct and Google Ads will be a big plus for the target audience.

The main task of a targeting specialist is to set up an advertising campaign so that not all advertising is visible, but only a specific audience - your target audience. “Target” translated from English means goal. To do this, a specialist creates and customizes advertising based on geography, age, gender, interests, behavior, and so on. He also needs to plan his advertising budget and spend it as efficiently as possible. The number of applications depends on the work of the targetologist. But the conversion of applications into sales already depends on the sales department and the quality of the advertising page / website / landing page.

What types of advertising do modern targetologists work with?

• advertising on social networks;
• teaser advertising;
• contextual and banner advertising;
• mailings;
• push notifications and much more.

How is a targeting specialist different from an SMM specialist?

An SMM manager is involved in promotion on social networks. His task is to establish communication between the company and customers and create a positive brand image. He is responsible for content preparation and account management. The targeting specialist focuses only on advertising. Although now there are more and more vacancies where the SMM manager is also required to be a targetologist and vice versa.

Either way, the more skills you have, the more you can earn. 

Responsibilities

What are the responsibilities of a targeting specialist:

• analysis of offers, competitors, product advantages;
• search and collection (parsing) of the target audience, segmentation;
• drafting advertisements and creating creatives;
• setting up targeted advertising;
• work with the budget - planning and adjustments in the process of the Republic of Kazakhstan;
• analysis, optimization and scaling of an advertising campaign, conducting experiments and a / b tests;
• creating reports.

Requirements

What are the requirements for such specialists:

• knowledge of services and tools for effectively setting up advertising;
• understanding of the operating principles of advertising systems;
• knowledge of marketing basics;
• the ability to create creatives yourself or assign tasks to designers and copywriters;
• understanding how to select and segment target audiences;
• ability to calculate a budget;
• analytical thinking.

How much does a targeting specialist earn?

The target salary level depends on requirements, experience, region and employment - full-time in the office or remote work. 

To better understand the scope of targeting, you need the help of specialists. AVSEO professionals will be happy to help you figure it out and answer all your questions.