Is it possible to find training in search engine optimization in universities?

If after school or at a more mature age you decide to become an optimiser, you will not find a speciality "SEO" in any university.

In some universities there is a specialisation "Internet marketing" within the direction of "Management" or "Marketing", but you will not get any knowledge in the field of SEO.

Educational programmes of universities are inert and are not able to keep up with the constant changes in search algorithms. Universities need years for testing and implementation of methods. During this time, approaches to SEO will radically change, and the university programme will lose relevance.

Another problem of universities is the lack of professional staff. Surely some departments have teachers who are familiar with SEO. But these are isolated cases. Most of the teaching staff are theorists who are far from real life. 

SEO is at the intersection of several academic areas:

• mathematical analysis;
• web programming;
• marketing;
• management.

People with different educational backgrounds are involved in optimisation. Some have no higher education at all. The main thing here is the desire to master the profession and develop. Employers often do not require diplomas - what matters to them are examples of your work (cases), your ability to complete tasks on time, and systematic thinking. All this is achieved by persistence and the ability to organise yourself. They don't teach this in universities.

AVSEO launches courses on complex SEO:

•  search engine optimisation of the site,
• setting up Google Ads;
• SMM - targeting;
• market forecasting.

The classes will cover all the subtleties of each item listed above. And this is not the whole list!

Training takes place in a comfortable Regus office, which is located in Breeze Shopping Centre. You can ask a question or sign up for training by phone +380663849812.