Introduction to SEO for beginners

Simply put, search engine optimisation is a way of improving a website so that it is closer to the top positions in the search results of Google, Yahoo, Bing or other search engines.

 When you do a search on Google, the order in which the results returned are displayed is based on complex algorithms. These algorithms (also known as search engine ranking factors) take into account a number of rules before they decide which web page will appear in first position, second position, etc.

 Optimising your website for search engines will give you an advantage over non-optimised sites, and you will increase your chances of ranking higher.

What are the main steps in the search engine optimisation process?

 SEO is not a static process, but rather a structure with rules and processes.

For simplicity, SEO can be categorised into 3 main types:

Technical SEO: with technical SEO you can ensure that search engines can crawl and index your website without any problems. 

On-site Search Engine Optimisation: rules applied to your website and content to make it search engine friendly.

External SEO: ways to promote your website or blog so that it can rank higher in search results.

AVSEO experts can provide you with quality SEO website promotion and help you understand the right issues.