Search engine optimisation basics

Website optimisation is a set of measures carried out to improve both the appearance of the resource and its internal technical part. This is necessary for the site to take high positions in the TOP output of search engines, and the target audience was interested in its content.

Conventionally, we can distinguish 11 main stages of work of an SEO-specialist:

1. Analysing the client's site, topics and competitors. Formation of strategy and work plan. Relevant for all types of sites.
2. Collection and clustering of semantics, the formation of the primary core of search queries. Relevant for all types of sites.
3. Creating a broad structure of the site. Not relevant for specific products and narrow thematic services that solve specific goals.
4. Conducting an audit, the formation of the task for technical optimisation of the site. Relevant for all types of sites.
5. Internal linking, increasing the internal weight of important pages for promotion. Relevant for all but small business card sites and specific products.
6. Content optimisation. Relevant for all types of sites.
7. Work with crawling budget. Relevant for online shops, noticeboards, services where it is possible to filter results, and sort by various parameters.
8. Improving the usability of the site. Relevant for all types of sites.
9. External optimisation, work with the link profile. Irrelevant for topics with low competition.
10. Increasing the conversion rate from visitors to customers. Relevant for all types of sites, except for forums.
11. Step-by-step optimisation of pages by sections, categories, implementation of improvements based on data analysis. May be irrelevant for small business card sites.

This method of promotion has no analogues in effectiveness and efficiency, among its counterparts, such as contextual advertising, promotion in social networks and media advertising.

We will help you to understand and get into the sphere of SEO, and then successfully implement strategies for promotion in your business.