Google Ads will launch experiments for YouTube video ads

Very soon, a new tool will appear in Google Ads - video experiments. This tool will allow you to understand how your creatives impacted conversions, CPA, Brand Lift metrics, and help you make more informed decisions to improve the results of your YouTube campaigns.

In the experiment, advertisers will be able to show two different video ads to the same audience and test how brightness, text or framing affects performance.

Google Ads recommends testing three types of elements using YouTube experiments:

• enlargement of text (including logo);
• enlargement of individual objects (video characters or products);
• adding a call to action at the beginning of the video.

Video experiments can help you determine which video ads perform best on YouTube. For example, you can test different advertising messages on the same audience and find out which one resonates most strongly with potential customers. This article explains how to create a video experiment.

YouTube has long overtaken Facebook as the second most visited site on the Internet. In an age where we spend up to six hours a day watching videos, the writing is already on the wall: we need to appeal to our clients' tendency to overeat. Of course, the boom in video content has led to a flood of brands trying to jump into YouTube channel marketing.

In the near future, businesses will need multi-handed specialists, because there will be no money for narrow specializations. If you are already well versed in SMM or SEO optimization, take a closer look at YouTube. 

For users, YouTube is a rabbit hole into which you can fall endlessly. It’s worth watching one video, and they’ll already give you a selection of interesting similar videos, channels and bloggers for the next 2-3 hours.

It is no coincidence that these videos make their way to the top, your feed and search selection: the chances of each video are greatly increased by competent SEO optimization.

 What do SEO specialists do on YouTube?

The service package includes video downloading and working with video previews. A designer is needed for the preview. Of course, you can make a nice preview using a conditional Canva, but if you take a designer into the project, it will turn out better. 

Then they work with video titles, this is one of the most important SEO tools on Youtube. Then you need to optimize the video description and select tags. Tags in a sense can be compared to keywords in SEO websites. Only keywords on websites no longer work, but tags on YouTube do. It is important to choose them correctly. As a bonus, you can prepare subtitles for the video. They are not needed in all niches and do not affect views, but they greatly simplify life for users.

When the video has already been uploaded, it’s time to add links and tips inside the video, and arrange the end screen with buttons for other videos on the channel. A larger work is channel optimization. A very common problem for beginners is choosing an intro video that automatically starts on the main channel. This is the face of your brand for new subscribers; you need to make this video good, understandable and relevant. Optimization also includes working with playlists.

 They also deal with internal optimization and external promotion. The range of tasks depends on the client’s ultimate goals. If necessary, you can put together a content plan for the channel, based on trends and analysis of competitors, and give recommendations on content creation: length of videos, content. 

Internal website optimization primarily includes a channel audit, which includes checking uploaded videos for compliance with YouTube requirements, analyzing competitors, as well as niche opportunities, growth potential for organic and paid traffic/views. 

External promotion includes possible channels through which the client can secure promotion for himself. This depends on the characteristics of the niche and the customer’s budget: for promotion, you can use both email newsletters and advertising from bloggers.

Youtube SEO Tools

vidIQ This is a service that allows you to look at popular search queries on YouTube, identify trends and optimize your videos for them.

Key Collector A program that helps collect queries from popular search engines, including YouTube. This helps to collect search tips and find out what the target audience is interested in.

Google Trends Helps you search for popular queries on Google and compare the popularity of search topics. This is a good tool for predicting trends: obvious and unobvious.