Main directions of promotion

In order for a web resource to rise to the TOP positions in search engines, you can use different methods. All of them can be divided into three categories: 

• internal optimization (this includes collecting the semantic core, developing unique content, eliminating errors, writing key tags on pages, searching and removing page links, describing the direction of activity in the site header, design, etc.)
• external optimization (to popularize a site, you need links to it on popular sites; the more third-party resources link to your site, the more solid it seems to search engines)
• promotion in social networks (if you want to attract visitors from social networks, you need to make sure that you want to distribute information from your site among friends and quote it)

Promotion of a web resource, of course, is not limited to the above stages. These are the basic elements of promotion for beginners, so to speak, and bringing your site to the top of search results will require additional effort. But it all just seems complicated. The main thing is to start the promotion process and constantly work in this direction with the help of the AVSEO team. 

The goal of Internet marketing is to increase company profits and convert site visitors into buyers. Traditional advertising is no longer as effective. First, you need to think through a strategy that determines the speed of obtaining results and the size of the budget required for development. To achieve a high result, an appropriate amount of funds must be invested in optimization, content, etc.

Let's consider 5 main areas of online promotion: 

• SEO promotion (involves carrying out work to optimize the resource, which does not contradict search engine regulations)
• Contextual advertising (ads that are displayed on the pages of search engines and/or some sites.)
• Promotion on social networks (allows you to form a subscription base and increase traffic to the promoted website.)
• Media advertising (the essence of media advertising is the spectacular perception or interactive interaction of the user with commercial information)
• Advertising on external resources (this method involves posting news, information articles and press releases on the Internet and the media).

There are tens of millions of users on the World Wide Web every day. Some of them respond to the advertisement presented. All this once again proves that the Internet is one of the largest, along with television, places for people who are ready to accept advertising.

SEO work on website optimization, based on search engine recommendations to improve website visibility for relevant queries. Our promotion methods will show your website to the target audience. At the negotiation stage, we will select the most effective cooperation scheme based on the customer’s goals. We have a ready-made solution for every client’s task:

• Comprehensive promotion. An ideal choice for medium and small businesses. The advantage of promotion from AVSEO is complete transparency of costs and work performed.
• SEO at the development stage. We prepare the site for successful promotion even before the project launches. As part of this service, we collect a semantic core, form a structure and give recommendations for eliminating critical optimization errors.
• SEO audit. An audit is necessary in order to identify current website errors in terms of search engine optimization, as well as check the quality of work of current contractors.
• Removing Google and Yandex filters. The result of the work of incompetent specialists or a technical error, the site may fall under sanctions from search engines. We will evaluate your site and give recommendations on how to remove the filter.

Development of the website product catalog structure

The structure of the catalog (cards of categories and individual products) directly determines how the visitor will navigate the site, so the structure of the catalog greatly influences the behavioral factors of the resource. And this, in turn, is one of the most important components of ranking an online store in popular search engines. Ways to divide the catalog into categories: by type of product; their purpose; trade marks (brands).

Filling the online store with goods. 

One of the key pages is the product card, as this is where the purchasing decision is made. To increase the likelihood of it happening, there should be as much useful information as possible here. When opening the page, the visitor should receive basic information about the product: photo, price, brief description, possibly delivery conditions. There should also be a “Buy” button here.

Choosing a domain name and registering it

To promote an online store, you must have a domain name. After connecting it and filling the catalog, you can add the site to the search engine indexing queue, after which it will appear in some position in the search results for thematic queries.

Online store design 

What the main page of the site should look like and what information should be filled in: logo; Contact details; email and phone number.

Adding a site to search engines 

After completing all the above stages and creating an online store, you can begin promoting it on the Internet, including through search engines. 

Search engine optimization of online store pages

An online store website must be attractive from the point of view of customers and popular search engines in order to reach the TOP 10. To do this you need:

-work on tags and meta tags;

-select and use keywords; 

- prepare texts;

-optimize the site. 

Here are the main ways to promote your store: 

• SEO promotion;
• Price aggregators and marketplaces;
• Social networks SMM;
• Email newsletter;
• Google Advertising;
• Content marketing.

The procedure for performing work to promote an online store: 

• Price aggregators;
• Setting up contextual advertising;
• SEO website optimization;
• External SEO website promotion - link building;
• SMM - advertising on social networks.

A little about what the price of website promotion depends on:

• Competitiveness of the site's theme;
• Keyword difficulty;
• Number of keywords;
• Specialist working hours.

If you need help promoting a website or online store or company website, contact AVSEO specialists. Our company will select the optimal solution to promote the project based on the specifics of your business and for any budget.