Tips for a newbie in promotion

The first step in website promotion is its registration in search engines, which will allow the latter to index your resource and link to it in search results. For the domestic market, it is enough to register in Google and Yandex systems.

To reduce time costs, it is recommended to start promoting your resource already at the project development stage.

The overall scope of work is divided into two areas:

• Internal optimization is the processing of content and its design in accordance with the requirements of search engines, as well as the creation of a user-friendly interface and the publication of material that is interesting for the visitor. This provides an influx of target audience interested in the subject of your service, services or products offered directly through search engines.
• External optimization - increasing the number of external links on third-party resources on the Internet to ensure an influx of visitors through alternative sources. External promotion also affects the perception of your website by search engines, which increases the effectiveness of on-page optimization. The more often a site is updated and the more interesting its content, the more often systems index it, raising it to the TOP of search results.

What kind of work do you have to do:

• Determine a list of the most successful competitors in promoting.
• Define more than 15 indicators by which you will compare (age, number of links, visibility, site structure, content, etc.).
• Compare with your site's performance.
• Identify weaknesses and strengths.
• Form a promotion strategy.

Like any beginner, you have a lot to learn and improve. Sign up for promotion courses at AVSEO, and search engine optimization gurus will answer all your questions and teach you modern and relevant search engine promotion.