Proper promotion of the site

A correctly chosen strategy largely determines the success and speed of website promotion. To form it, we need to understand what goals and in what time frame we are trying to achieve. In other words SEO-strategy is a plan to achieve a certain goal for a specified period of time.

The main goal of site promotion in search engines can be as achieving the top 10 for a number of important queries in six months or increase traffic from the search for 10 thousand hits in a year, and doubling the number of orders from the site in 9 months. It is important that these goals were achievable, correlated with the reality of search engines and the state of the site. If the goal is formulated incorrectly, then you can waste both financial and time resources, but, and do not achieve the result.

Strategy is formed for each site individually and depends on many factors:

• Type of site. Online shop, content project, monobrand site, etc. - each will have its own promotion strategy.
• Themes of the resource. To form a strategy it is important to understand how competitive is the theme of the site, what is the size of the search kernel of queries, whether there is a pronounced seasonality, etc.
• Age of the site. It is also necessary to take into account the peculiarities of different search engines.
• Previous history of development and promotion of the site.
• The structure of the site. Whether it corresponds to the structure of search demand, whether significant redesigns are necessary.
• Current content content.
• Geography. It is useless to try to promote the site on geo-dependent queries not in your region.

Do you want to get to the top? AVSEO specialists will help you optimise your site and give you recommendations on promotion.