How many links should be on the site, how to place them correctly

"How many internal links can there be on a page?", - this question, probably, was asked by every SEO-specialist. And if the correct answer was found and applied in practice, the site was approved by Google and began to move confidently to the top. In cases where SEO or webmaster ignored this point of promotion, the position of the online resource began to sag, or a web page with a large number of links "flew out" of the search results.

What number of internal and external links can be added to the page

Let's start with the fact that outgoing links transfer part of the weight of the page on which they are placed to the page to which they link. This information will help you better understand what is written next. Representatives from Google and other search engines say that there is no limit to the number of URLs placed on any given page. They also say that the quality of links plays a greater role in promotion. However, given that along with the hyperlink is transferred the weight of the page on which it is placed, the optimal number of internal links per page is 10-50 pieces. Note that this number is specified without taking into account the links in the menu, navigation chain, footer online resource.

It is also important to say that hyperlinks should be put wisely - they should help both visitors and web crawlers better understand the structure of the site. It is also worth making sure that URLs lead to pages that are related to the content of the material in which they are placed.

As for outgoing hyperlinks pointing to third-party sites, they should be minimal. And ideally - none. After all, why transfer the "weight" of your blog, online shop or portal to another site?

How to improve the quality of links

- Put hyperlinks only to those materials that will interest the visitor. For example, if the internal re-linking of the blog, the articles should have URLs that lead to other publications on a similar topic or issue.

- Use anchors (texts behind which the link is "hidden") correctly - they should be relevant to the material to which they lead.

- If it is possible and will not contradict the information from the previous recommendations, try to put internal links to materials posted in other categories or sections. This will help to tell visitors about other topics on the site, increase the time they spend on the online resource getting to know those topics, and thus improve behavioural factors.

-Make sure there are no cyclic or broken hyperlinks on the pages.

AVSEO offers a wide range of services for the promotion of your business and will help you place links on sites with maximum effect. If you are ready for change and development, we will be glad to help you.