Google site promotion

Google's share of search traffic is 40% and is constantly growing. Mainly due to users of mobile devices (Google Browser is pre-installed on smartphones running Android OS).

Here is the first factor - promotion on Google is simply a must if your products or services are also searched from the phone.

Basically these goods and services are:

• Urgent repair of phones, shoes, clothes and accessories that you take with you when leaving home. The need for repairs arises unexpectedly and outside the home. Often only a mobile device is at hand;
• Services like car service or tire fitting. The need for such services also most often arises “here and now”, and basically in such a situation there is only a smartphone at hand;
• Food ordering and delivery services. Similar to the previous ones, the need to order food often arises when only a mobile phone is at hand.
• Order a taxi or car sharing. This is especially true for tourist cities, where this service is in great demand.

Website promotion on Google is necessary for any business that provides services that may be needed in an “emergency” situation. But, even if your business involves some planning of a purchase, then you will definitely find your client in those 40% of Google search engine users.

But what do you need to professionally and efficiently promote your website on Google?

What factors will help promote a website in Google:

High download speed:

For many users, the Internet speed is not ideal, especially for mobile Internet users, so the site should load easily. You can check your loading speed using the PageSpeed Insights service. It will not only show the test results, but also indicate errors and how to correct them.

Adaptability:

Back to the topic of using mobile devices. Your website should be displayed correctly on any device, be it a computer, tablet or smartphone. A website that is not optimized for display on mobile devices will never rank in the TOP.

Quality links:

Yes, link promotion is still relevant. And Google, to a greater extent than Yandex, takes into account link mass in ranking. Only these should be really high-quality links, and not purchased in bunches, cheap and low-quality.

Quality content:

This is the most important factor when promoting a website in Google. To get and stay in the TOP of search results, you need to regularly create high-quality content and update existing pages. You should not publish SEO mess, but articles that are useful to your customers.

AVSEO provides high-quality services for website promotion on Google.