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SEO website audit to protect your website

An SEO website audit is an effective way to improve your website’s position in search results and attract targeted traffic. 

We recommend ordering an SEO site audit if:

  • the current website promotion does not satisfy you, and an independent examination is required;
  • the site is new, and its optimization is necessary with plans for subsequent promotion;
  • you are promoting using automated systems, and primary site optimization is required;
  • you want to conduct an analysis of competitors on the Internet.

We will examine your site for compliance with search engine requirements and find errors that slow down promotion and reduce the conversion of search traffic.

Internal site audit: 

  • Setting up server operation and indexing.
  • Setting up page URLs.
  • Setting up critical files for indexing: Sitemap, Robots.txt, etc.
  • Recommendations for page code content.
  • Recommendations for navigating the site.
  • Linking pages.
  • Checking all content for uniqueness.
  • Recommendations for filling out sections.
  • Writing content for all possible landing pages.
  • Recommendations for expanding content in the main sections.
  • Filling out meta tags.

External site audit:

  • Analysis of the existing reference environment.
  • Analysis of competitors in the TOP 10 for volume and quality of links.
  • Analysis of competitors for the quantity and quality of queries in the index.
  • Analysis of competitors for content and assortment.
  • Analysis of competitors for behavioral factors.

After a detailed analysis of competitor sites, the next stage of promotion is an audit that is being promoted. The procedure for studying the main resource covers many aspects:

  • determining the advantages of the site;
  • identifying deficiencies;
  • drawing up a site map;
  • checking the uniqueness of titles;
  • checking the functionality of links, etc.

How much does SEO optimization of a website cost? Search engine optimization courses in Kyiv

The audit helps to improve the performance of the site, so it has been divided into separate categories to treat each aspect of the site carefully. An architectural and text optimization audit, as well as a thorough analysis of third-party optimizers, is intended for the selection and processing of keywords. Technical and search audits are performed to identify the reasons that prevent a site from moving to the top. An audit of links is also carried out to identify sources of influence on the site’s ranking. 

A website audit helps identify the reasons why visitors do not stay on the site through usability analysis, and non-compliance with commercial standards is addressed through a commercial factor audit.

For most SEOs, an in-depth SEO audit is the #1 step after signing a new client or joining a new company.

If you want to be everywhere (your products, your services or things), it is important to ensure maximum visibility in Google and other search engine results.

An SEO audit is a blueprint for how you will ultimately achieve this. An SEO audit will identify any website's SEO issues so that you can resolve them and start ranking as per your requirements.

The purpose of an SEO audit is to identify the reasons why an SEO campaign is not working to its full potential. The goal is to give the target website/company direction and guidance so that they can take the right actions and get better results. 

Here's how an SEO campaign develops from A to Z: 

  • SEO Audit
  • Fix all detected problems
  • Conduct Keyword Research
  • Analyze competitors (extract keywords/content ideas and linking opportunities)
  • SEO Strategy Development
  • Execute an SEO Content Strategy
  • Optimize UX/UI
  • Getting backlinks

AVSEO SEO specialists are always ready to give your business a second wind, don’t make your business wait for a good opportunity - reach a new level right now.

Author: Anna
 

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