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Global AI Trends in Marketing 2025: Reports from Gartner and McKinsey
Gartner focuses on generative AI, social media avoidance, and brand transparency, while McKinsey focuses on large-scale automation and AI revenue growth in marketing. Together, they outline the future of the industry: technological, strategic, and personalized.
08.08.2025 - Solutions
Anastasia
AI in A/B testing: automation for ultra-accurate campaign results
The article reveals the role of artificial intelligence in the automation and optimization of A/B testing. It examines key AI capabilities: hypothesis generation, multivariate testing, accelerated data analysis and personalization, as well as examples of successful applications of AI to improve the effectiveness of marketing campaigns.
08.08.2025 - Fresh
Anastasia
Integrating AI into CRM systems: how Salesforce Einstein is changing customer service
Artificial intelligence is changing the rules of the CRM game. With the introduction of solutions like Salesforce Einstein, companies are gaining new tools for predicting customer behavior, automating communication, and personalizing marketing. Let's take a look at how AI in CRM works, what functions it performs, and how it is changing B2B communication.
07.08.2025 - Solutions
Anastasia
AI in influencer marketing: algorithms for finding ideal partners
AI is changing the approach to choosing influencers: instead of subjective selection, accurate audience analysis, performance prediction, and protection against fraud are used. The article reveals how AI helps find truly relevant partners and improve campaign performance.
07.08.2025 - Fresh
Anastasia
AI vs human marketers: who will win in creative campaigns?
AI is already capable of generating slogans, visuals, and strategies, but can it surpass human creativity? The article explores the battle between AI and marketers: strengths and weaknesses, real-world cases, and conclusions about the future of creative campaigns.
06.08.2025 - Solutions
Anastasia
Risks of AI in Marketing from Data Leaks to Loss of Consumer Trust
AI enhances marketing, but it also carries risks: from data leaks to discrimination. How to avoid failures and use technology responsibly - read in the article
06.08.2025 - Fresh
Anastasia
Marketing Training AI: Top Courses and Skills for 2025
AI is becoming an integral part of marketing, and it is important for specialists to master new skills: from working with data to generating content. The article contains the top courses of 2025 and the key skills that a modern marketer should develop.
06.08.2025 - Fresh
Anastasia
AI in social media as TikTok and Instagram algorithms boost brand engagement
This article explores the role of AI in TikTok and Instagram algorithms that personalize content and targeting, creating new opportunities for brands to grow engagement on social media.
25.07.2025 - Solutions
Generative AI in creating video ads from idea to finished video in minutes
The article explores how generative AI accelerates and simplifies video ad production, reducing costs and enhancing personalization. It provides an overview of key tools and examples of their usage.
25.07.2025 - Fresh
Anastasia
The impact of generative AI on SEO as Google algorithms change the rules of the game
Generative AI is transforming SEO: Google now demands higher content quality and uniqueness. Here's what marketers need to know.
24.07.2025 - Fresh
Anastasia
Ethical issues of AI in advertising scandals 2025 and how brands can avoid mistakes
AI is increasingly used in advertising, but in 2025 ethical risks rose—from discrimination to privacy breaches. This article covers a major scandal, new regulations, and practices that help brands operate fairly and transparently.
23.07.2025 - Solutions
Anastasia
AI for analyzing customer sentiment, real-time tools in social media
With the help of AI, companies learn exactly how customers perceive their products, advertising, and services and have time to react before a reputational crisis begins.
22.07.2025 - Solutions
Anastasia
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