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Performance Metrics: MQL/SQL, CPA, ROAS/ROMI as a Demand Management System
How to interpret MQL/SQL, CPA and ROAS/ROMI in modern marketing. Why it's crucial to connect demand, acquisition cost and return on investment into one decision-making model.
04.11.2025 - Solutions
Anastasia
Low funnel conversion: causes, diagnostics and how to fix it
Why funnel conversion drops and how to correct it. Deep explanation, actionable steps, decision psychology and optimization strategy.
04.11.2025 - Solutions
Anastasia
Messengers as a CRM channel: where conversation becomes relationship and revenue
Messengers evolve into full-scale CRM channels: fast, personal, human communication replaces forms, tickets and email waiting. How brands build trust, sales and retention through WhatsApp, Telegram, Instagram DM and Viber.
04.11.2025 - Fresh
Anastasia
Brand Metrics: Awareness, Preference Share and Price Premium as the Core of Market Power
Why brand awareness, preference share and price premium are returning as key marketing metrics — and how they shape trust, choice and long-term value.
04.11.2025 - Fresh
Anastasia
Direct Social Shopping: Catalogs, Native Carts and Shopping Tags as a New Commerce Layer
Social networks are becoming commerce engines. A breakdown of product catalogs, native checkout, shopping tags and brand strategies in Instagram, TikTok, Facebook and YouTube.
03.11.2025 - Solutions
Anastasia
Shift in Search: AI Overviews/SGE and the Rise of EEAT in the New Search Era
Google AI Overviews (SGE), EEAT and generative search reshape SEO. How content must evolve to earn trust and appear in AI-generated answers.
03.11.2025 - Solutions
Anastasia
TikTok/Shorts/Reels as a Search Surface: The New Social Search and Video SEO Era
TikTok, YouTube Shorts and Instagram Reels are becoming search engines. How brands should optimize vertical video, keywords, UGC and CTA for search behavior in social media
03.11.2025 - Fresh
Anastasia
Digital creative metrics: CPM, CTR, hold-rate 1–3 sec and CPA winner
Basic social media advertising metrics: CPM, CTR, 1-3 second hold, and CPA winning creative. How to analyze ad performance and manage budgets.
03.11.2025 - Fresh
Anastasia
Multichannel modeling returns: marketing rediscovers the system, not the click
The last-click era is over. Multichannel modeling returns as a practical necessity in a fragmented, privacy-first digital world where influence, not clicks, drives decisions.
03.11.2025 - Fresh
Anastasia
Marketplaces and Retail Chains as the Main Performance Channel in 2025
Marketplaces and retail networks have become the leading performance acquisition channel. Learn how brands scale sales with marketplace SEO, analytics, reviews, and paid tools
31.10.2025 - Solutions
Anastasia
E-commerce metrics: ROAS by SKU, incremental sales, digital shelf share
Key e-commerce metrics: ROAS by SKU, incremental sales, shelf share. How brands evaluate efficiency of assortment, categories, ad spend and growth.
31.10.2025 - Solutions
Anastasia
AI in predictive analytics: how to predict sales trends in real time
An in-depth look at the application of AI for data analysis, demand forecasting, and dynamic sales management using the example of Amazon.
13.08.2025 - Solutions
Anastasia
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