Internal optimisation - this is a very important aspect of creating a website, which unfortunately not many people take into account when developing websites, and for many people - it is in large part the creation of a new site, or large costs for its redesign or optimisation of the site.
To internal optimisation include:
- compilation of the semantic kernel;
- anchor and internal links;
- ranking factors.
Therefore, we recommend that when you create a site think you immediately about its promotion, and therefore about internal optimisation.
The same applies to external optimisation, which includes many stages.
Of them: analytics, linkbuilding, contextual advertising, etc.
It is a great pleasure - when you bypass competitors and at the same time the quality of site promotion is better than theirs.
So, to summarise:
- Analysing competitors' sites will help to improve and promote the site;
- The site should have a well-composed semantic kernel that will not kill readability;
- The site should have high-quality, interesting and unique content, as well as a convenient and intuitive interface;
- The text should be competently structured and formatted, you can use images, videos, tables, statistics, etc.;
- Properly composed metadata will help to move the site higher in search positions;
- Internal links provide easy navigation through the site;
- External links on any trusted resource contribute to promotion