Competitor audit and analysis of the Google search market
Researching competitors' activities and analysing key queries in the Google search engine to identify potential opportunities and strategies to improve competitiveness.
Learning the basics and advanced strategies of search engine optimisation to increase visibility in search engines and attract the target audience.
Coordination of business processes in digital marketing
Manage and optimise digital marketing processes to maximise the efficiency and effectiveness of marketing activities.
B2B/B2C lead generation
Developing and implementing lead generation strategies for business-to-consumer (B2C) and business-to-business (B2B) to generate targeted contacts and increase sales.
Academy of Marketing
A wide range of marketing courses and training programmes for advanced training and professional development.