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How to choose a chatbot for business: key criteria from performance to ethics
How to choose the right chatbot for your business: technical performance, security, ethics and customer experience. A practical guide for companies implementing AI in sales, service and marketing.
06.11.2025 - Solutions
Anastasia
Customer base, retention and LTV: what they are and why they are key to sustainable business growth
What customer base, retention and LTV mean in marketing. Why companies that focus on retention grow faster and spend less on advertising. Strategies to increase customer value and long-term loyalty.
05.11.2025 - Solutions
Anastasia
Performance Metrics: MQL/SQL, CPA, ROAS/ROMI as a Demand Management System
How to interpret MQL/SQL, CPA and ROAS/ROMI in modern marketing. Why it's crucial to connect demand, acquisition cost and return on investment into one decision-making model.
04.11.2025 - Solutions
Anastasia
Low funnel conversion: causes, diagnostics and how to fix it
Why funnel conversion drops and how to correct it. Deep explanation, actionable steps, decision psychology and optimization strategy.
04.11.2025 - Solutions
Anastasia
Direct Social Shopping: Catalogs, Native Carts and Shopping Tags as a New Commerce Layer
Social networks are becoming commerce engines. A breakdown of product catalogs, native checkout, shopping tags and brand strategies in Instagram, TikTok, Facebook and YouTube.
03.11.2025 - Solutions
Anastasia
Shift in Search: AI Overviews/SGE and the Rise of EEAT in the New Search Era
Google AI Overviews (SGE), EEAT and generative search reshape SEO. How content must evolve to earn trust and appear in AI-generated answers.
03.11.2025 - Solutions
Anastasia
Marketplaces and Retail Chains as the Main Performance Channel in 2025
Marketplaces and retail networks have become the leading performance acquisition channel. Learn how brands scale sales with marketplace SEO, analytics, reviews, and paid tools
31.10.2025 - Solutions
Anastasia
E-commerce metrics: ROAS by SKU, incremental sales, digital shelf share
Key e-commerce metrics: ROAS by SKU, incremental sales, shelf share. How brands evaluate efficiency of assortment, categories, ad spend and growth.
31.10.2025 - Solutions
Anastasia
AI in predictive analytics: how to predict sales trends in real time
An in-depth look at the application of AI for data analysis, demand forecasting, and dynamic sales management using the example of Amazon.
13.08.2025 - Solutions
Anastasia
Global AI Trends in Marketing 2025: Reports from Gartner and McKinsey
Gartner focuses on generative AI, social media avoidance, and brand transparency, while McKinsey focuses on large-scale automation and AI revenue growth in marketing. Together, they outline the future of the industry: technological, strategic, and personalized.
08.08.2025 - Solutions
Anastasia
Integrating AI into CRM systems: how Salesforce Einstein is changing customer service
Artificial intelligence is changing the rules of the CRM game. With the introduction of solutions like Salesforce Einstein, companies are gaining new tools for predicting customer behavior, automating communication, and personalizing marketing. Let's take a look at how AI in CRM works, what functions it performs, and how it is changing B2B communication.
07.08.2025 - Solutions
Anastasia
AI vs human marketers: who will win in creative campaigns?
AI is already capable of generating slogans, visuals, and strategies, but can it surpass human creativity? The article explores the battle between AI and marketers: strengths and weaknesses, real-world cases, and conclusions about the future of creative campaigns.
06.08.2025 - Solutions
Anastasia
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