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Brand Metrics: Awareness, Preference Share and Price Premium as the Core of Market Power
Why brand awareness, preference share and price premium are returning as key marketing metrics — and how they shape trust, choice and long-term value.
04.11.2025 - Fresh
Anastasia
TikTok/Shorts/Reels as a Search Surface: The New Social Search and Video SEO Era
TikTok, YouTube Shorts and Instagram Reels are becoming search engines. How brands should optimize vertical video, keywords, UGC and CTA for search behavior in social media
03.11.2025 - Fresh
Anastasia
Digital creative metrics: CPM, CTR, hold-rate 1–3 sec and CPA winner
Basic social media advertising metrics: CPM, CTR, 1-3 second hold, and CPA winning creative. How to analyze ad performance and manage budgets.
03.11.2025 - Fresh
Anastasia
Multichannel modeling returns: marketing rediscovers the system, not the click
The last-click era is over. Multichannel modeling returns as a practical necessity in a fragmented, privacy-first digital world where influence, not clicks, drives decisions.
03.11.2025 - Fresh
Anastasia
AI in A/B testing: automation for ultra-accurate campaign results
The article reveals the role of artificial intelligence in the automation and optimization of A/B testing. It examines key AI capabilities: hypothesis generation, multivariate testing, accelerated data analysis and personalization, as well as examples of successful applications of AI to improve the effectiveness of marketing campaigns.
08.08.2025 - Fresh
Anastasia
AI in influencer marketing: algorithms for finding ideal partners
AI is changing the approach to choosing influencers: instead of subjective selection, accurate audience analysis, performance prediction, and protection against fraud are used. The article reveals how AI helps find truly relevant partners and improve campaign performance.
07.08.2025 - Fresh
Anastasia
Risks of AI in Marketing from Data Leaks to Loss of Consumer Trust
AI enhances marketing, but it also carries risks: from data leaks to discrimination. How to avoid failures and use technology responsibly - read in the article
06.08.2025 - Fresh
Anastasia
Marketing Training AI: Top Courses and Skills for 2025
AI is becoming an integral part of marketing, and it is important for specialists to master new skills: from working with data to generating content. The article contains the top courses of 2025 and the key skills that a modern marketer should develop.
06.08.2025 - Fresh
Anastasia
Generative AI in creating video ads from idea to finished video in minutes
The article explores how generative AI accelerates and simplifies video ad production, reducing costs and enhancing personalization. It provides an overview of key tools and examples of their usage.
25.07.2025 - Fresh
Anastasia
The impact of generative AI on SEO as Google algorithms change the rules of the game
Generative AI is transforming SEO: Google now demands higher content quality and uniqueness. Here's what marketers need to know.
24.07.2025 - Fresh
Anastasia
Regulation of AI in marketing: what awaits business after new EU laws
Starting in 2025, the EU’s AI Act introduces strict rules on the use of AI in marketing. Companies must revise data practices, limit behavioral targeting, label AI-generated content, and increase transparency.
22.07.2025 - Fresh
Anastasia
How AI is changing personalized marketing in 2025-2026
This article explores how AI-powered personalization drives engagement, loyalty, and sales.
21.07.2025 - Fresh
Anastasia
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