Ukrainian Hair Forum 2024: How AVSEO Supports the Professional Growth of Hairdressers-Colourists

On 21 July, a large-scale all-Ukrainian forum for hairdressers and colourists - Ukrainian Hair Forum - took place in Kyiv, at Pochayna Event Hall. It was an unforgettable day filled with knowledge, discoveries and opportunities for professional development.

Forum: Knowledge and Skills

The forum began with intriguing lectures where participants had the opportunity to dive into the infernal chemistry of ingredients. This was a real eye-opener for many: they learned about the chemical processes involved in hair colouring and were able to significantly expand their knowledge in this area. Thanks to this, hairdressers feel more confident and can give comprehensive answers to any questions their clients may have.

Disguising grey hair and new techniques

One of the most relevant topics at the forum was dedicated to grey hair disguise. Participants learnt about a system of natural and long-lasting effects that allows them to achieve flawless results. Also, during the practical sessions, they mastered the Air Touch colouring technique and learnt how to do relief colouring in the square division scheme. This allowed them to significantly improve their skills and professional level.

Secrets of a successful price list

The forum also discussed important aspects of price list development. Participants learnt the secrets that will help them increase revenue and make their services even more attractive to customers. This included analysing competitors, determining optimal prices, and introducing additional services that may be of interest to customers.

Incredible atmosphere and new acquaintances

The event was filled with an Italian-style atmosphere, which gave it a special charm. The huge hair-market became a meeting place for distributors of the world's most popular brands and colour professionals. Participants had the opportunity to expand their social circle, find new partners and exchange experience with colleagues.

AVSEO's marketing contribution

AVSEO marketing agency took part in the forum on a partnership basis. AVSEO is a well-known marketing agency that specialises in promoting beauty brands and events. Their participation in the forum emphasises the importance of marketing support for beauty industry professionals.

How AVSEO Helps Beauty Industry Professionals

AVSEO provides a full range of promotion services, including strategy development, content creation, social media management, and analytics. Their expertise allows beauty brands to effectively communicate their messages to their target audience, increase awareness, and attract new customers.

Ukrainian Hair Forum has become a real source of inspiration and knowledge for all participants. Hairdressers and colourists had the opportunity to improve their skills, learn new techniques and find answers to important questions. Thanks to the participation of AVSEO marketing agency, the event was held at the highest level, and its participants were able to reach new heights in their professional activities.