The role of keys in website promotion.

The semantic core of a site is a set of keys by which your resource can be found in search engines. In many ways, it is the semantic core and the correctness of each request that predetermine the effectiveness of optimization and SEO promotion.

Developing a semantic core with the help of specialists leads to the need to talk about the budget for the project, as well as the expected results. Some people want to immediately take a leading position in a niche, while others prefer a gradual ascent to the top.

Types of requests according to their demand:

• High-frequency (HF) are competitive words, the cost of which is tens of times higher than the others. They provide maximum audience coverage. That is, in percentage terms: visits/purchases, the site will not have very high indicators.
• Mid-frequency (MF) - such requests are completed several times less than for HF. Specialists manage to maneuver between wide coverage and quality of traffic. If we compare MF with HF, then it should be noted that users entering queries at medium frequency already know something about the product/service and want specification.
• Low-frequency (LF) are queries that are rarely required in precise execution by users. They consist of 3-5 keywords and bring high-quality traffic, but in much smaller volumes.

A set of semantic core queries are compiled separately for each promoted page of the site. Requests should not be repeated - each page should have its own unique set of phrases and words. Therefore, it is necessary to initially determine the pages that most accurately correspond to a particular search query. For any commercial project on the Internet, it is paramount to attract as many of the target audience as possible to the site pages.

AVSEO will help you correctly and carefully select the semantic core of the site, as this is the foundation for successful search engine promotion.